Currently, over two billion people are in possession of smart devices, that sounds like over two billion possibilities of communicating and connecting better with customers, you give a shot at strengthening your brand.
Open Channel for Communication
Communication should not only be restricted to face to face, at times it can be that push notification to let your customers know that you are offering a 30% discount or the new products to check out. Its also a channel to gather feedback from your customers
value-added to services/Products
Technology has made life a whole lot easy for us, Instead of spending hours at the bank we use our phones and transact in minutes that’s time saved, have a deadline to meet but still need to eat? Order in with an app. Regardless of the industry you are in, a mobile app will make life easier for your customers and this will add value to your products or services
Hitting the nail on the head with personalized content
It’s in our nature as humans to love recognition, Mobile apps, it easier for organizations to give consumers content tailored according to their preferences. I once loyally stuck with a bank because they gave me a Christmas card, now imagine what a birthday discount or something as simple as a religious holiday recognition message could do for your organization
Increase Profits
Sales are influenced by the customer’s perceptions. If they feel like they are treated like a valued customer, they are most likely going to be return customers, who in turn, in the long run, are loyal customers. Strong brands have both loyal and satisfied customers.
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Social media platforms have without a doubt evolved in the last few years. They come from being a basic messaging, photo and video sharing platforms to being market places where buyers and sellers from all over the world meet. As technology advances, so do the various methods of targeting and retargeting consumers. Below are 3 reasons why, if you did not already have a social media strategy for your organization, you should consider getting one regardless of your industry or company size
Build your brand-
Start with a social media page. As page interactions increase (likes, shares, comments) the potential of reaching out to a wider audience is increased building brand awareness. On the other hand, pages offer a platform where customers can interact with the brand, building a relationship and offering feedback. The former helps retain customers (building loyalty) while the latter gives the organization insight on where to improve.
Expand your market,
Sell beyond the borders. Online stores eliminate physical borders in the sense that your market isn’t bound to where you are geographically but where to as far as you can spread your marketing wings, the internet and social media have made it all possible. Grab their attention with discounts which lead them straight to your online store.
Targeted adverts and retargeting-
Target people who have shown that they are particularly interested in your products ie people who have visited your website, carts hanging on your online store, gently remind them to go back and finish up their purchase by showing them adverts on platforms like Facebook. Retargeting increases conversion rates and Return on Investment.