Social media platforms have without a doubt evolved in the last few years. They come from being a basic messaging, photo and video sharing platforms to being market places where buyers and sellers from all over the world meet. As technology advances, so do the various methods of targeting and retargeting consumers. Below are 3 reasons why, if you did not already have a social media strategy for your organization, you should consider getting one regardless of your industry or company size

Build your brand-
Start with a social media page. As page interactions increase (likes, shares, comments) the potential of reaching out to a wider audience is increased building brand awareness. On the other hand, pages offer a platform where customers can interact with the brand, building a relationship and offering feedback. The former helps retain customers (building loyalty) while the latter gives the organization insight on where to improve.
Expand your market,
Sell beyond the borders. Online stores eliminate physical borders in the sense that your market isn’t bound to where you are geographically but where to as far as you can spread your marketing wings, the internet and social media have made it all possible. Grab their attention with discounts which lead them straight to your online store.
Targeted adverts and retargeting-
Target people who have shown that they are particularly interested in your products ie people who have visited your website, carts hanging on your online store, gently remind them to go back and finish up their purchase by showing them adverts on platforms like Facebook. Retargeting increases conversion rates and Return on Investment.